Jewels of India

Shop by category

Every piece hallmarked and certified

View all

New arrivals

Fresh from our partner jewellers this week

View all

Join as a jeweller

Show your collection to JOI customers across India, and redeem their gold at your own counter. Onboarding is handled for you.

Get started

Save in gold.
Redeem it as jewellery.

Put aside what suits you — daily, weekly, monthly, or just once. Every payment buys 24KT gold at that day’s rate and records it in your name, until you redeem it for jewellery at a partner jeweller, or as coins delivered home.

999purity

Every gram you save is 24KT fine gold, recorded in your name.

₹100is enough to start — a day, or a one-off buy
4 waysto save — daily, weekly, monthly, or once
2 waysto redeem — jewellery at the counter, or coins at home

Gold coins

View all

Silver

View all

Why Jewels of India?

Your gold, in your pocket.

Save daily, weekly or monthly, watch your grams add up, and plan your redemption from one app.

QR code to download the Jewels of India app